Smart Tips for Ranking Higher on Local Engine Search Results
Google’s local SEO standards may seem somewhat high for most websites, but they are easy to implement so long as you know the rules and effective tricks. You have to approach several aspects such as link building and keyword optimization, among others, to ensure that your chances for ranking on the first page are high.
Here are strategic inbound marketing guidelines to feature at the top of the local search engine results page.
• Step 1 – Determine whether you trigger 7-pack
Normally, typing the name of a city and a keyword will initiate a local search, also known as 7-pack. However, some online platforms do not trigger this search, putting them in the category of traditional SEO. In this case, ranking on the first page would be easier since you are not subjected to the tough requirements, such as numerous citations.
Here, you can focus on link building and keyword optimization, among other strategies, to give a good impression to the search engines.
• Step 2 – Determining your geographical positioning
The Google local search algorithm is usually biased in that it tends to give preference to geographical locations, holding other factors constant – this is known as the centroid bias. To this end, businesses located within a city’s boundaries, and preferably in the busy part of the city, will have better chances of featuring first on the search results page, compared to businesses located in the outskirts of the area.
As such, a position within the city boundary is a great advantage.
• Step 3 – Analyzing your niche’s competitiveness
It is important to understand your niche to determine an effective strategy to help you get ahead of your competition. This is easy since ranking mainly depends on citation and presence in directories. Do a typical search and determine the top ranking website. Now take the business’ NAP and put quote marks around it and search. For instance, “ABC Business 12 Saint Regis Drive, Brighton, Sussex, 0273 456098.”
The search results will bring you a comprehensive list of directories and citations. Repeat the same process with the lowest ranking business and determine how many citations it has.
Repeat this with your business, too – ensure you input the NAP correctly to avoid misleading the local search algorithm.
You need to outrank these websites while also implementing other factors to ensure that your chances of ranking on the front search results page are good.
• Step 4 – Enhancing your presence
With the relevant data to all your competitors’ citations and directories, you can begin building your presence with surety and confidence. You need to ensure that you cite in as many directories as your competitors. Utilize all directories such as Yelp and Google Places. Also, make sure you list with the local organizations in your area as this will not only add to your links but will also help highlight your legitimacy and professionalism.
• Step 5 – Consistency
One of the common mistakes that most people make is inconsistency in listing their business’ NAP. To most people, the local search algorithm will identify the business all the same as long as the information is correct.
This is not so. Make sure the information is outlined in the correct order – Name, Address, and Phone number. Variations may lead the algorithm to think there are two different businesses, lowering your ranking potential unnecessarily.
These guidelines will help your website appeal to the local search engine, giving you better chances of featuring on top of the search engine results pages. Make sure you follow each to the letter, and the spotlight is guaranteed to shift to your platform.